A travel blog for Geeks, Otakus, Horror Fans, Collectors, Cos-players, Pop Culture Fans, and those looking to get something cool off their bucket list. I will provide tips, advice, and references to make your trip easy to plan and enjoyable. I will be posting twice a week. I am an admitted geek with tons of travel experience. I have been to every popular Pop Culture convention there is, and I want to help those planning a trip to cool geeky and Pop Culture events all over the world.
Friday, October 31, 2025
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So You Wanna Go To Japan Chapter 18: Sapporo-The Snow Gem Of Northern Japan
Thursday, October 30, 2025
Five More Vinyl Record Shops in America Worth Visiting
The 5 Greatest Fandoms In The NBA
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Wednesday, October 29, 2025
A Geeky Global Treks Tribute To E3
A Geeky Global Treks Tribute to Electronic Entertainment Expo (E3)
The roar of the crowd, the spectacle of the booth-lights, the moment when a major studio drops a trailer and the internet explodes—those things once defined E3. For many of us geeky globetrotters of game culture, E3 wasn’t just a convention; it was the summer pilgrimage. Now that E3 has officially ended, it’s time to look back with a mix of nostalgia and geeky reverence at what it was, why it mattered, and how it slipped away.
1. The Birth and Rise of E3
The first E3 took place in May 1995 at the Los Angeles Convention Center (LACC) in Los Angeles, California. Back then, roughly 50,000 attendees gathered to see what the nascent videogame industry had to offer. The opening salvo featured heavyweights like PlayStation (Sony) announcing a retail price of US$299, and the surprise early launch of the Sega Saturn.
What began as an industry-only expo quickly grew into the place to see video game culture at its most ambitious: new consoles, bold hardware experiments, and trailers you’d remember. According to retrospective coverage, by the early 2000s the halls of the convention centre had become spectacle hubs—giant banners, celebrity presenters, and lines stretching for hours.
Attendance numbers climbed through the early millennium years. For example:
- In 2011 the attendance was about 46,800.
- In 2016, around 50,300 people attended.
- The peak seemed around 2005 with “over 70,000” visitors according to some sources.
E3 became a calendar highlight not just for industry folks but for fans, press, developers and all those who love game culture. It was the place where you felt the gaming world turning.
2. Iconic Premieres & Big Moments
A blog called Geeky Global Treks deserves to highlight some of the big game and hardware premieres that lit up E3’s stages over the years—those moments that had us buzzing long after the show ended.
- At E3 2000, the demo of Halo: Combat Evolved (Microsoft’s new flagship) served as a turning point for the Xbox platform.
- In 2004, The Legend of Zelda: Twilight Princess was revealed at E3, complete with creator Shigeru Miyamoto brandishing Link’s Master Sword and Hylian Shield on stage.
- At E3 2015, one of the surprise announcements: Fallout Shelter — available immediately for iOS. A little indie-ish reveal, but it highlighted how gaming announcements were evolving.
- In 2018, E3 was still delivering big game showcases: for example, at E3 2018 one of the highlight‐lists included Halo Infinite, Forza Horizon 4, and Shadow of the Tomb Raider.
These moments were powerful because the convention aggregated them—press conferences, streamers, media coverage, floor previews—all in one place. For fans who couldn’t make it, the sense of “this is the reveal week” built communal excitement.
3. Attendance Figures at a Glance
Here are some notable attendance figures for E3:
- E3 1995: around 50,000.
- E3 2011: 46,800.
- E3 2016: ~50,300.
- E3 2017: 68,400.
- E3 2018: 69,200, the largest since 2005.
- E3 2019: 66,100 — a slight drop from 2018.
It’s interesting to see how the numbers persistently climbed (with some dips) until the late 2010s, when the show seemed to reach its apex—crowded floors, giant booths, megaphone announcements.
4. Why E3 Is No Longer Around
For a tribute post, this is the bittersweet part. The end of E3 did not come from a single cause—it was a confluence of factors. According to statements from the Entertainment Software Association (ESA) and looking back at industry analyses, here are the major reasons:
-
Changing Industry & Announcement Models
Game companies discovered they could go directly to fans via online streams, “direct” videos, and social media. They no longer had to deposit their big reveal in one trade show. For example, Nintendo’s “Nintendo Direct”, Sony’s “State of Play” and others gradually stole the thunder. -
Cost, Return on Investment, and Exhibit Arms-Race Fatigue
The sheer cost of creating massive booths, paying for space, travel, lodging, etc., started to weigh on exhibitors—especially smaller ones. As several industry commentators noted: “just too expensive to justify the potential positives.” -
Major Publishers Pulling Out
Over time, some of the industry’s biggest players stopped attending or scaled back their presence at E3. Without them, the buzz diminished. -
Pandemic & Logistics
The COVID-19 pandemic forced E3 2020 to be cancelled outright. When in-person events began to resume, the inertia had already built. A digital E3 in 2021 didn’t recapture the magic, and subsequent years were cancelled. -
Lack of Unique Value Proposition
As one retrospective put it, E3 lost its “center of gravity” for the industry because the same announcements, reveals, and hype could happen online, at smaller events, or via standalone showcases. Without a compelling why you must be there, the show lost steam.
Ultimately, on December 12, 2023, the ESA announced that E3 was officially discontinued.
“After more than two decades of E3 … the time has come to say goodbye.” — ESA
5. Reflection on What It Meant for Us Travelling Geeks
For a blog like Geeky Global Treks, E3 represented more than announcements—it was a gathering point of global gaming culture, a space where you could walk the show floor, meet developers from across the world, share in community excitement, and discover the next wave of geeky obsession.
We traveled not just in geography but in experience—from booths with glowing controllers to midnight waits for press conferences to post-show cocktails and developer meet-ups. It was part travel, part pilgrimage, part cultural moment.
And yes—the fact that E3 is gone now doesn’t mean gaming culture is dead. Far from it. But something in the way we gathered has shifted. The trade show has fragmented into direct reveals, online showcases, regional events, and more dispersed formats. There’s less of the “everyone’s here in LA this week” vibe, and more of the “watch the livestream from home” model.
Yet, for many of us, those lost days of the big expo still carry a warm glow: the energy of being in a room with thousands of like-minded geeks, the hush when a trailer begins, the boom when the logo hits the screen, the line for the demo station, and the crowds exiting into the California dusk.
6. Final Words
So here’s to E3: a bright moment in gaming travel history, a crucible of announcements, dreams, hype and community. While we won’t pack our bags for the LACC anymore (at least not for E3), we carry the memories of those years—because travel isn’t just about places, it’s about the experience and the culture.
If you’re a fellow travelling gamer, here’s a prompt: dig up your favourite E3 moment. Whether you were there in person or followed from afar, think about what you remember—the announcement that gave you chills, the demo you queued for, the booth sign that lit up your fandom. Because although E3 is gone, those memories are yours to keep, and they fuel our geeky global treks onward.